Our experience shows that increased Fairtrade sales are the biggest driver of economic improvement, so it is heartening that globally, Fairtrade sales revenues grew by 14 percent in 2015, topping €1 billion for the first time. An example of a successful co-operative selling 85 percent of its harvest on Fairtrade terms is PRAGOR that sells to the North America market.
Of the ‘Big Six’ Fairtrade products, all bar one showed a growth in sales volumes in 2015. The only major product to show a drop in sales volumes is sugar, which declined by a massive 32 percent. This was partly as a result of the economic policy changes implemented by the European Union and the elimination of the sugar quota.
Cocoa, coffee and bananas all performed well in 2015.
Sales of Fairtrade certified cocoa grew by 27 percent in 2015 driven in part by the Fairtrade Sourcing Program (FSP) and increased productivity by Fairtrade cocoa farmers.
Fairtrade bananas – which mainly come from the Dominican Republic, Colombia, Peru and Ecuador – also saw significant growth of 12 percent. This was led by increased sales in France, Germany and Sweden.
Fairtrade coffee sales volumes increased substantially despite the 2014 outbreak of rust disease. They were – up by 18 percent during the reporting period.
Looking at the sales volumes for smaller products, only three – rice, cotton and sports balls – showed a minor drop in sales volumes, with all others – particularly gold, fruit juices, herbs, herbal teas and spices – growing steadily.