Last year we carried out our first household survey to improving our understanding of Fairtrade’s impact on farming households but also to target impact-driven support programmes.

Four hundred and sixty household surveys were implemented in Fairtrade-certified banana, cocoa and coffee producer organizations in the Dominican Republic, India, Ghana and Kenya.

We plan to collect panel data from the selected Fairtrade households over three years to assess the long-term change in farmers’ lives due to Fairtrade certification.

The results of this first baseline survey confirm our predictions that the likelihood of household poverty is significantly lower where Fairtrade crop cultivation is the main source of income. It outperforms other sources of poverty reduction such as paid employment or the receipt of remittances. The survey also confirms that the probability of household poverty reduces when there are higher levels of education in the household.

Another interesting outcome was that 76 percent of respondents have a favorable view of the participation of children and adolescents in work that does not affect their health and personal development or interfere with their schooling. It also found that 90 percent of respondents believe it is equally important for boys and girls to go to school.

The results on the awareness of child rights were correlated with the education of the individual respondent and country of origin. So, for example, while Kenya obtained a higher awareness score, India came last and this was associated with the low schooling grade of the head of the household. Such findings will enable more targeted Fairtrade interventions in areas such as children rights awareness training.

The initial data suggests as well a positive correlation between participation in trainings and the implementation of good agricultural practices (GAP). These are key to improve overall farming performance and to increase household incomes. Additionally, GAP also contribute to the preservation of environmental resources and, thus, to the medium and long-term resilience of the produce.

Further information on the household survey will be made available in due course. For more information, please contact: